.comIMO Value AuditTM
IMOs provide tremendous value. How much of it reaches your business?
IMOs invest significant resources into advisor support: marketing, training, technology, staff, and programs designed to help advisors grow. The overrides generated by your production help fund those offerings, whether you use them or not.
The question is what that investment is worth to your business in actual dollars.
You might use nearly everything your IMO provides and receive substantial value from the relationship. You might have your own team, work directly with insurance carriers, and rarely contact your IMO. Or you might fall somewhere in between, relying on a few services that make a meaningful difference.
Each situation tells a different story. A list of available benefits doesn’t tell yours.
This IMO Audit helps you put a dollar value on what you actually receive. It separates resources your IMO provides from carrier benefits and services you pay for yourself, then helps you estimate what the support you use is worth to your business.
This isn’t a judgment about whether IMOs are good or bad. It’s a way to understand your particular relationship more clearly.
And dollars are only part of that understanding. Trust, relationships, sound advice, and having someone you can count on matter too, even when they’re harder to price.
The goal is to put a real dollar value on one part of the relationship, so you can make a more informed assessment of the whole.
- Answer only for the categories that apply to you. Skip the rest.
- Your dollar estimates are yours: adjust every number to match your own relationship.
- At the end you'll get a breakdown of true IMO-funded value vs. carrier-funded, self-funded, and unverified value.
A couple of numbers to calibrate your results
Optional, but they let us estimate roughly how much your IMO is likely earning from you in the first place, so you can compare that to the value you actually receive back.